Chinti and Parker – ethical but not ‘lentilly’.
Although the C+P team love lentils, dahl in particular, we are trying our utmost to ‘do fashion’ in an ethical and also stylish manner. Where once ‘right on’ style had to contend with comments of it ‘feels like sack’ and all the hemp/hippie connotations that once existed, that has now all changed.
Today there are such cool eco ambassadors with the likes of Stella McCartney, Claudia Schiffer, Emma Watson, Natalie Portman. We aim to appeal to women who want partake and do ‘their bit’, someone who cares where their clothes come from but dont want to sacrifice on aesthetic.
We very much feel that organic, carbon neutral et al. will become the norm rather than the unexpected…. Last week we were delighted to take part in Net A Porter’s ‘Super natural issue’, we were featured amongst other inspiring brands such as Edun, Bantu and Bamford. It’s an honour and so exciting that eco fashion is becoming mainstream.
What we do…..
WHERE AND HOW:
We are a Carbon Neutral listed company. The vast majority of our garments are made within the EU. We are particularly proud to produce our children’s knitwear locally, in Dorset, by a clever team of women knitters.
Each garment, arrives beautifully packaged in an organic cotton Chinti and Parker envelope, these are made by Teddy Exports; a fair trade cooperative from the Tamil Nadu region of Southern India.
At Teddy Exports, 55% of their 500 workers are women and a number come from disadvantaged backgrounds. The organization provides sustainable employment and good pay to all workers. The profits from the business are used to fund a primary and junior school for local children (including those with special needs) with free transportation, uniforms, books and food; and a clinic providing medical services for free to employees.
Our jersey is all 100% organic cotton, certified by GOTS (Global Organic Textile Standards or, in English, one of the most globally recognised certifying body).
Our cashmere is Italy’s finest Loro Piana yarn. We are eagerly awaiting availability of organic certified cashmere. As soon as it is on the market, we would of course, like to move in such a direction.
This is only the start…We intend for the production of Chinti and Parker garments to be an evolving process. As new technologies emerge, the world of organic and fair trade becomes more the norm than the unexpected.