How Chinti and Parker Develop a Breton T
From start to finish a garment takes six months to develop. The process begins with the design team pulling together sketches, fabrics and prints they find inspiring. Everyone sits down around a table and design development begins.
Chinti co-founder Rachael, designer Amanda and production manager Phiona fly out to our fabric mill in Portugal. Each season the mill develops new materials and this informs the design phase.
Surrounded by moodboards and fabric swatches our in-house designers start sketching. They develop ideas for both style and print.
Having sourced materials that are both luxurious and ethical, technical drawings are sent to the factory and samples arrive a few weeks later. It is important for us to measure each garment against spec to check it’s perfect. We can only finalise the design once we’ve seen that the pockets are in flattering places and that the sleeves are the perfect length. Fit is really important when developing a luxury product.
We aim to wrap each piece beautifully.